2026
Hair Clinic Ecosystem
Multi-role platform connecting patients, doctors, consultants, affiliates and clinic management in one unified experience.
HairClinic PRIVE approached me to design a comprehensive digital ecosystem supporting the entire patient journey while improving clinic operations. The project included web applications for clinic owners, doctors, consultants and affiliate partners, alongside mobile apps for patients and affiliates. My role was to design a scalable product experience that unified lead management, treatment workflows, business analytics and post-treatment care across multiple user roles.
Products
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Admin Dashboard (web)
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Patient App (mobile)
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Affiliate App (web + mobile)
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Doctor Dashboard (web)
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Consultant Dashboard (web)
My Role
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Product Design
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UX Design
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UI Design
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Information Architecture
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Design System
Users
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Clinic Owners
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Doctors
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Consultants
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Affiliates
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Patients
CHALLENGE
The clinic managed patient acquisition, treatment workflows, affiliate partnerships and internal operations across multiple disconnected processes.
As the business grew, it became increasingly difficult to track lead performance, identify drop-off points, manage patient communication and maintain visibility across the entire treatment journey.
SOLUTION
Designed a unified ecosystem connecting all stakeholders involved in the patient lifecycle.
The platform supports patient acquisition, qualification, treatment management, post-treatment care and affiliate partnerships while providing management with complete visibility into operational and business performance.
Ecosystem Flow
Key Design Challenges
Multi-role Platform
Designing experiences for five different user groups.
Business
Visibility
Helping clinic owners understand where revenue is generated and where opportunities are lost.
Healthcare Journey
Supporting patients before, during and after treatment.
Scalability
Creating a flexible system capable of growing alongside the business.
Owner Dashboard
The operational center of the ecosystem designed to provide complete visibility into clinic performance.
Key Features
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Lead source analytics
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Conversion funnel tracking
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Affiliate performance monitoring
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Revenue insights
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Cost and margin reporting
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Operational overview
Business Questions Solved
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Which acquisition channels perform best?
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Where do patients drop off?
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Which affiliates generate the most revenue?
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How profitable are individual services?
Consultant CRM
A dedicated CRM environment supporting patient qualification and lead conversion.
Key Features
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Lead management
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Follow-up tracking
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Task management
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Appointment coordination
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Diagnostic referrals
Doctor Dashboard
Focused on treatment planning, patient monitoring and medical documentation.
Key Features
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Patient records
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Treatment plans
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Contraindication alerts
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Progress tracking
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Schedule management
Patient Mobile APP
Designed to support patients throughout their treatment and recovery journey.
Key Features
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Appointments
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Medical documents
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Progress photo uploads
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Treatment timeline
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Care recommendations
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Recovery materials
Affiliate Portal
Helping partners refer patients and track commission performance.
Key Features
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Referral management
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Branded lead forms
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Commission tracking
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Payout history
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Mobile lead submission
Design Principles
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Premium medical aesthetic
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Consistent cross-platform experience
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Clear information hierarchy
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Scalable component architecture
OUTCOME
The project resulted in a unified clinic ecosystem supporting both business operations and patient care.
By connecting management, consultants, doctors, affiliates and patients within a single platform, the solution improved visibility across the entire treatment lifecycle while establishing a scalable foundation for future growth.